Online promotion of film trailers – Editing and Specifications was the topics of the workshop that Macedonian editor Atanas Georgiev had on the Faculty of Dramatic Arts in Skopje, as part of the Cinematic program. Students could learn more about trailers as powerful form that helps the film promotion. Trailers from domestic films on which Georgiev worked as an editor were screened – “Mirage” by Svetozar Ristovski, “Cash & Marry” and the cult “Fight Club” by David Fincher. Georgiev explained that the length and layout of the trailer depends on where they are screened and in front of which audience to promote the film. With three shots from the famous “Paris, Texas”, that Wes Anderson won the “Golden Palm” in Cannes in 1984 for, he explained how one trailer can be effectively edited to tells everything about the film.
Online promotion of film trailers – Editing and Specifications
